MCC-201 Practice Test Questions Answers Updated 157 Questions [Q20-Q36]

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MCC-201 Practice Test Questions Answers Updated 157 Questions

MCC-201 dumps & Marketing Cloud Consultant Sure Practice with 157 Questions

NEW QUESTION 20
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

IP ramp-up is important to establish a positive sender reputation.

IP ramp-up can be bypassed, given their historical lack of deliverability issues.

NEW QUESTION 21
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member’s renewal date
* Email #2 will be sent one week prior to the member’s renewal date
* Email #3 will be sent on the member’s renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer’s automation?

Import activity -> Three filter activities -> Three send definitions to the filtered audiences

Three send definitions to the master data extension

Import activity -> Three send definitions to the master data extension

Three filter activities -> Three send definitions to the filtered audiences

NEW QUESTION 22
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

One business unit.

A parent business unit for each franchise owner

NEW QUESTION 23
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

NEW QUESTION 24
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

In Automation Studio, use verification activity to verify engagement on email in journey A’ Query engagement data extension for journey B Subjects.

In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

NEW QUESTION 25
A customer has an eCommerce site and Imports data into three data extensions daily; ‘Orders’, ‘Order_Details’ and ‘Products’
the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?

Create a one-to-one relationship between Orders and order_Details

Create a one-to-one relationship between the contact record and Order_Details

Create a one-to-one relationship between Order_Details and Products

Create a one-to-many relationship between Orders and Order_Details

NEW QUESTION 26
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

Pick “Choose from list,” selecting the from name and from email values from the list of account users.

Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

Match the external keys of the sender profile and data extension containing account representative details.

Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

NEW QUESTION 27
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

Import File > Data Extract > File Transfer > Import File

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Import File > Query > Data Extract > File Transfer > Import File

File Transfer > Import File > Data Extract > File Transfer > Import File

NEW QUESTION 28
What are the similarities between Automation Studio and Journey Builder?

Have duration plus wait activity

Ability to define an email send

Fire an event from Automation Studio to Journey Builder

NEW QUESTION 29
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?

One-to-Many

One-to-One

Many-to-One

Many-to-Many

NEW QUESTION 30
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

NEW QUESTION 31
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers

Scheduled Automation

File Drop Automation

SQL Query

Decision Split

NEW QUESTION 32
Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

Re-entry anytime

Re-entry only after exit

No re-entry

NEW QUESTION 33
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

Shared Salesforce Data Extensions will be enabled in up to 5 business units.

Custom profile and subscription centers will not be required.

Once an account is upgraded to Multi-Org, it cannot be turned off.

Existing accounts cannot be upgraded to Multi-Org.

NEW QUESTION 34
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

Dynamic Content

AMPscript

Personalization Strings

External Content

NEW QUESTION 35
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

One business unit.

A parent business unit for each franchise owner

NEW QUESTION 36
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers

Long and Short Codes are not available for all countries.

NTO would be charged by mobile operators directly for messages.

Inbound messaging only works with local Long or Short Codes.

Not all countries are supported by MobileConnect.

Opting in for messages can only be done via inbound message.