May 24, 2022 Updated Marketing-Cloud-Email-Specialist Dumps Questions For Salesforce Exam [Q128-Q144]

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May 24, 2022 Updated Marketing-Cloud-Email-Specialist Dumps Questions For Salesforce Exam

Best Value Available Preparation Guide for Marketing-Cloud-Email-Specialist Exam

NO.128 What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

Sender and recipient profiles

Campaign and journey

Email and journey

Journey and contact

NO.129 NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

The ability to set criteria to segment contacts based on behavior using SQL

The ability to extract data from an Audience data extension for analysis

The ability to set goals and have the system listen to see if users met the goal

The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

The ability to update or create Salesforce CRM objects or records

Explanation
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5

NO.130 Which segment can be manually refreshed under Actions? (Choose 2)

Random Group

Filtered Data Extension

Standard Data Extension populated by a Query

Filtered Group

NO.131 An email marketing team has been tasked with building a new email that pulls in personalized content based on customers’ preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

Preferences, Value, Operator, Lists

Lists, Value, Operator, Images

Customers, Value, Operator, Content

Attribute, Value, Operator, Content

NO.132 Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA.” Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)

Include “HeroCTA” in the Link Tooltip field for each link.

Include “Hero_CTA” in the filename for each Hero image.

Include an alias attribute in each anchor tag and populate it with “Hero_CTA.”

Add “Hero_CTA” to the Tracking Alias field for each link.

NO.133 A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

Create an Import Activity and execute it manually

Create an Import Activity to use in a workflow in Automation Studio

Create an import using the Import Wizard in the Email Application

Create an import using the Import Wizard in Automation Studio

NO.134 A marketing associate at Northern Trail Outfitters must design an email campaign for the company’s new winter offerings. Which email design best practice would the associate implement in this campaign?

Limit the email text to 250 words

Personalize the email content

Segment the audience for the email

Use an infographic email template

NO.135 Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

Import File Activity > Send Email

Import File Activity > File Transfer Activity > Send Email

File Transfer Activity > Send Email

File Transfer Activity> Import File Activity > Send Email

NO.136 Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers

Updating or creating Salesforce CRM objects or records.

Extracting data from an Audience data extension for analysis.

A/B/N testing as part of the workflow to conduct timing and creative tests.

Criteria setting to segment contacts based on behavior using SQL.

Goal setting to have the system listen to see if users met the goal.

NO.137 A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

Tell customers why they want to receive NTO emails.

Set expectations on send frequency and schedule.

Automatically opt-in all new customers.

Ask for detailed demographic information.

Use explicit opt-in for any new web sign-ups.

NO.138 EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it’s required to render on Mobile.
(Choose 2)

Standard Template with Content boxes

Mobile Design Template with Content Boxes

Mobile Design template

HTML Paste

HTML Paste template with Content Boxes

NO.139 A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers

In Personalization strings

Dynamic content

Audience segmentation

In Einstein content

Specialized content

NO.140 A marketer is using a list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute. Which tool will produce the audience?

Audience Builder

Drag and Drop Segmentation

Query Activity

Guided Send

NO.141 A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A scheduled automation to import a file containing all of their subscribers.

A scheduled automation to occur every 15 minutes to ensure the data is current.

A file drop automation to execute an import every time a record is updated or added.

A scheduled automation to import a nightly file of updated or changed records.

NO.142 NTO managed a new custom preference center to allow customers to provide details around their personal information such as age gender and outdoor sporting interest, in which two ways should NTO honor customer preference when creating emails.
Choose two answers

Create dynamic rules based on customers preference in order to send specific content

use Amp script to dynamicallypull in associated with costumer preference

send customers one email per preference choiceto ensure costumer receives what they wants

create longer email to include all preference of customers so that customer don’t miss any content

NO.143 How can AMPscript customize email messages?

Provide advanced content personalization

Insert responsive content based on the user’s viewing device.

Automate the flow of creating email messages.

Automate the template creation process.

NO.144 A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

Import File

Data Extract

SQL Query

Filter

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