[Oct-2022] 100% Guarantee Download C_C4H260_01 Exam Dumps PDF Q&A [Q34-Q55]

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[Oct-2022] 100% Guarantee Download C_C4H260_01 Exam Dumps PDF Q&A

Kickstart your Career with Real Updated Questions

QUESTION 34
In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score?
Note: There are 2 correct Answers to this question.

Marketing: Contact and Corporate Account

Marketing: Corporate Account

Marketing: Interactions

Marketing: Contact

QUESTION 35
You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?

Control group Target group Email template Campaign

Control group Email template Campaign Load data in target group

Control group Email template Marketing approval Campaign

Control group Recalculate Segments Email template Campaign

QUESTION 36
You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?

Create Communication User

Create Communication System

Create Communication Scenario

Create Communication Arrangement

QUESTION 37
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct Answers to this question.

A project

A budget plan

An internal order

A work breakdown structure (WBS) element

QUESTION 38
You want to adapt or extend the standard reporting options. What underlying technology is used for this?

Operational Reports

Custom Analytical Queries

Analytics Stories

Custom CDS views

QUESTION 39
Why would you enable the persistence of the predictive model?

To save the score in profiles and use it in segmentation.

To save results for a certain time.

To reuse the predictive model in another scenario.

To indicate the quality of the model fit.

QUESTION 40
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.

Activate the scenario to enable communication.

Assign communication users to the communication system.

Create a communication system.

Create a communication arrangement.

Assign a communication system to the communication scenario.

QUESTION 41
Which out-of-the-box actions are available for campaigns?

Create a call list in SAP CRM

Create an opportunity in SAP Cloud for Customer.

Create a lead in SAP CRM.

Create a lead in SAP Cloud for Customer

Create an opportunity in SAP CRM.

QUESTION 42
Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.

As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.

Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.

It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

Engagement with accounts and contacts is possible only via third party executed campaigns.

QUESTION 43
What are the main objects that make up the data model of SAP Marketing Cloud?

interactions, interactions contacts, Item of interest

Item of interest, interactions, Products and product category

Segmentation Models, Profile, Interactions

interactions, interactions contacts, Products and product category

QUESTION 44
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions. Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note: There are 3 correct answers to this question.

Description

Contact ID

Origin

Start, End date

Key identifier field

QUESTION 45
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?

Three stages and each stage can have a maximum of 10 campaigns.

Seven stages and each stage can have a maximum of 15 campaigns.

Five stages and each stage can have a maximum of 10 campaigns.

As many as required and each stage can have a maximum of 15 campaigns.

QUESTION 46
What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?

Export and Import Data (CSV)

Export and Import Software Collection

Export and Import Business Object Metadata

Export and Import Segmentation Configuration

QUESTION 47
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?

Import Monitor

Marketing Application Jobs

Data File Load

Browse Contact Data

QUESTION 48
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.

A score can have more than one rule model, because rules can have different validity and application scope.

The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.

If two rule models with the same validity are active, no rule model is executed.

If a rule consists of more than one condition, they are always logically combined by OR.

QUESTION 49
Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct Answers to this question.

Create a change project

Add items to your software collection

Check items of your software collection for inconsistencies and dependencies

Do a hotfix export

Export campaign history

None

QUESTION 50
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct answers to this question.

An internal order

A budget plan

A work breakdown structure (WBS) element

A project

QUESTION 51
Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?

Interaction Type

Segmentation model

Segmentation profile

QUESTION 52
You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct Answers to this question.

Interactions: Flag Interactions for Deletion

Contacts: Delete Flagged Contacts

Contacts: Flag Contacts for Deletion Based on Target Group

Interactions: Delete Flagged Interactions

QUESTION 53
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts.
Which system flags store the business relationships of these contacts? Note: There are 2 correct Answers to this question.

SAPCRMBusinessPartnerId

IsConsumer

IsContact

SAPERPAccountId

QUESTION 54
Why would you enable the persistence of the predictive model?

To save the score in profiles and use it in segmentation.

To reuse the predictive model in another scenario.

To indicate the quality of the model fit.

To save results for a certain time.

QUESTION 55
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?

Create Target Groups, Campaigns, and Content by marketing area.

Create one Target Group, Campaign, and Content for all marketing areas.

Create Target Groups, Campaigns, and Content by marketing area and communication category.

Create Target Groups, Campaign templates, and Content templates by marketing area.