Guaranteed Accomplishment with Newest Apr-2023 FREE Oracle 1z0-1032-22 [Q15-Q39]

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Guaranteed Accomplishment with Newest Apr-2023 FREE Oracle 1z0-1032-22

Use Valid New Free 1z0-1032-22 Exam Dumps & Answers

QUESTION 15
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

Hard bounce rates are 10% or higher.

Recipients are forwarding your emails to everyone in their address books.

Your open rates have dropped somewhat since last month.

The ISP is recording a high number of spam trap hits and complaint rates from recipients.

Substantial (5%) increase in click-through rates on last week’s promotional campaign.

QUESTION 16
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.

Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.

Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.

QUESTION 17
In which two situations should you republish a program after making a change or correction? (Choose two.)

You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.

You modify one of the conditions in a filter being used in the program.

You move a target timer from its original place before one event to after that event.

You change the properties of one campaign in the program to launch another one with a different subject line and new creative.

QUESTION 18
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

Navigate to the Workbook and click the EMD button.

Navigate to the Version Test screen and click the Workbook button.

Navigate to the Workbook and click the Version Test button.

Navigate to the Workbook and click the Validate button.

QUESTION 19
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?

You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.

The seed group is corrupted. You must delete and re-create the seed group with the test data desired.

You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.

When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

QUESTION 20
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.

Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

QUESTION 21
You discovered that your main competitor’s employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor’s employees, although this is not a complete solution?

Create a Non-Competitor Program using Program Designer.

Periodically run the scrub utility and delete all email addresses from your competitor’s domain.

Search the list for the domain name of the competitor and select the block option for each user that is found.

In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor’s domain name.

QUESTION 22
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

<#assign banner=”acme_marquee. htm”><#include “cms: //contentlibrary/ ” + banner>

<document=”${//all content/. . /acme_marquee.htm}”>

<$insertdocument “cms : //contentlibrary/LOGOS/acme_marquee . htm”>

<#include “cms : //contentlibrary/LOGOS/acme_marquee . htm”>

QUESTION 23
Your client’s requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.

The column to be used as the table’s primary key must be named something different in each profile list.

It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_’s.

Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.

QUESTION 24
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: “Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources.” How should you correct this error?

Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.

You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.

The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

The HTML coder didn’t include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.

QUESTION 25
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

You need to create a new user specifically for Responsys from within the Salesforce.com application.

Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.

QUESTION 26
Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.

The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.

To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.

The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.

QUESTION 27
You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

Create the two separate exports and ensure they both have the Sent value in them.

Create the two separate exports and use the Sent value for one export and the SentX value for the second export.

Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.

Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.

QUESTION 28
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

Because we didn’t set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

Let’s decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.

We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren’t using this functionality.

QUESTION 29
You are setting up an SFTP gateway to establish the connection between the client’s server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the client and the Responsys Platform.

The client should send only a public key to Oracle to apply to the SFTP data gateway server.

The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.

Oracle must generate a public/private key pair for the client to establish the secure connection.

QUESTION 30
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

action=last

tracking-once

tracking=first

action=single

action=once

QUESTION 31
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

products that were purchased

products added to a shopping cart, where no additional event takes place

products that were browsed/viewed, where no additional event takes place

search strings entered into a website more than twice

pages that were marked as favorite

QUESTION 32
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.

In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

QUESTION 33
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

In the Campaign Workbook’s Launch Options, configure 45 days for Auto-Close after launch.

Create a calendar reminder and manually close the campaign.

In the Program Designer, configure 45 days for Auto-Close after launch.

In Manage Campaigns, select 45 days for the end element.

QUESTION 34
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

Send carefully planned content to highly engaged recipients.

Minimize complaints and bounces to establish a good reputation with each ISP.

Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

QUESTION 35
In RPL, how do you reference a value in a data source?

data_source.field_name

fieldname

project_name.field_name

data_source_alias.filed_name_alias

QUESTION 36
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

<div>

<br>

<td>

QUESTION 37
You’re creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.

Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.

Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.

Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.

QUESTION 38
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.

Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.

Capture the events and use an API to write them into profile extension tables in the client’s Responsys account and then use SQL to pull data for personalization.

After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.

QUESTION 39
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

$CONTACTS.FNAME

#FNAME. CONTACTS

$ {CONTACTS.FNAME}

FNAME ($CONTACTS)