The Best MKT-101 Exam Study Material and Preparation Test Question Dumps [Q60-Q79]

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The Best MKT-101 Exam Study Material and Preparation Test Question Dumps

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Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Introduction to Salesforce Marketing Cloud Summary
Topic 2	Email Message Design and Creation Marketing Automation
Topic 3	Message Testing, Delivery, and Email Marketing Best Practices
Topic 4	Subscriber and Data Management Analytics and Troubleshooting

NEW QUESTION 60
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers

CloudPage with Web Collect to add entrants in to a data extension

Send Email Activity with a link to a subscription center

CloudPage with Smart Capture to add entrants in to a data extension

Data extension with double opt-in status defined

NEW QUESTION 61
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

Recent Email Send Report

Data Views

Send Log

Tracking Extract

NEW QUESTION 62
A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool should be used to execute this process?

Filter Activity

Data Extract Activity

Automation Studio

Journey Builder

NEW QUESTION 63
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

CRM ID

Mobile Device ID

Loyalty Program Number

NEW QUESTION 64
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

Subscriber Key

Contact ID

Member Record

Data Extensions

NEW QUESTION 65
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

Smart capture block

Interactive Email Form block

Einstein content block

NEW QUESTION 66
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?

Contact Builder

Automation Studio

Journey Butter

NEW QUESTION 67
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty?
Choose 3 answers

Exclude old or inactive email addresses.

Ensure the spam complaint rate is between 1% and 3%.

Purchase lists from companies that guarantee users have opted in.

Encourage subscribers to add the company’s sending domain to their contacts.

Authenticate email sending to distinguish it from spammers.

NEW QUESTION 68
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

They should have one dedicated IP address for every 100,000 messages send per month.

They should have a shared IP since their volume is under 500,000 messages per month.

They should have one SAP for transactional sends and another for commercial sends.

They should send at least 250,000 messages per month to maintain their sender reputation.

NEW QUESTION 69
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Text Response

Info Capture

Outbound

Data Capture

NEW QUESTION 70
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?

Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

NEW QUESTION 71
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

Sender Profile

Content information

Can-SPAM classification

Delivery Profile

NEW QUESTION 72
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

Use Automation Studio Filtering, Messaging, and wait activities.

Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

NEW QUESTION 73
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?

Use exclusion lists for the send – excluding those that already were sent the email

Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

Use a SQL Query to filter the audience into a new data extension that is overwritten each day

Use SQL Query to filter the audience into a new data extension that is upserted every day

NEW QUESTION 74
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

Use a text-response message template with embedded AMPscript to capture the response.

Use an info capture message template to capture the response.

Use an outbound message template with embedded AMPscript to capture the response.

Use a vote/survey message template to capture the response.

NEW QUESTION 75
When does the validation of email address occur when using a data extension?

Done at the time of Import

Done at the time of Send

Done when admin refreshes it

Done when subscriber updates profile in the profile center

NEW QUESTION 76
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)

Select the data type as Text

Set a custom maximum length of six

Create restricted values

Select the attribute as required

NEW QUESTION 77
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

Upgrade the MC account to ConnectedApp

Turn off link details tracking

Filter data

Turn off Individual Level Tracking

NEW QUESTION 78
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.

Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.

Navigate to the Automation’s Activity tab and enter a comma delimited list of IT staff in the Run Completion field.

Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

NEW QUESTION 79
A marketing associate wants to ensure that an email will be delivered to a subscribers’ inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

Content detective

Link detective

Email Validation

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