Marketing-Cloud-Account-Engagement-Specialist Practice Test Questions Updated 290 Questions [Q12-Q35]

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Marketing-Cloud-Account-Engagement-Specialist Practice Test Questions Updated 290 Questions

Salesforce Marketing-Cloud-Account-Engagement-Specialist Dumps – Secret To Pass in First Attempt

NEW QUESTION 12
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

True

False

NEW QUESTION 13
Which three activities would make a prospect active?
Choose 3 answers

Sending an email to their assigned user

Submitting a Marketing Cloud Account Engagement form

Clicking on a custom redirect

Opening a Marketing Cloud Account Engagement email

visiting a Marketing Cloud Account Engagement-tracked page

NEW QUESTION 14
Arrange the steps to Access a Prospect Record:

Select Prospect

Mouseover Prospects

Click Prospect List

A B C

A C B

B C A

C A B

NEW QUESTION 15
When would a completion action on a custom redirect be triggered?

Completion actions will apply to visitors on the first time a custom redirect is clicked.

Completion actions for custom redirects will only apply to existing prospects.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

NEW QUESTION 16
What is the baseline grade assigned to a prospect?

NEW QUESTION 17
Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

Pipeline dashboard

Engagement dashboard

Account-Based Marketing dashboard

Multi-Touch Attribution dashboard

NEW QUESTION 18
A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)

Bob’s prospect record will have a tag of “clicked” applied to it.

Bob’s prospect record will show him clicking on the link and filling out the form.

Kate’s prospect record will show her clicking on the link and filling out the form.

Kate’s prospect record will have a tag of “clicked” applied to it.

Bob’s visitor record will have a tag of “clicked” applied to it.

NEW QUESTION 19
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

The information in Salesforce will override the information in Marketing Cloud Account Engagement

The information in Marketing Cloud Account Engagement will override the information in Salesforce

All information will be kept, which may result in two records for one person

The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5

NEW QUESTION 20
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

Completion actions based on email link clicks only execute once per prospect.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

Completion actions based on email opens will retroactively apply if added after the email send.

Completion actions based on image file downloads only execute once per day.

NEW QUESTION 21
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

The email contains a text version

The email contains at least one variable tag

The email uses dynamic content

The email designates a general or specific sender

The email contains an unsubscribe link

NEW QUESTION 22
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?

Segmentation rules are used to create new forms for prospects to fill out.

Segmentation rules are used to segment prospects based on their activities and demographic data.

Segmentation rules are used to score and grade prospects.

Segmentation rules are used to assign prospects to users in Salesforce.

NEW QUESTION 23
Form or Form Handler? I want to use progressive profiling to personalize my form.

Form Handler

Form

NEW QUESTION 24
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity.
Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Static list

Dynamic list

Completion Action

Automation Rule

NEW QUESTION 25
What is an ideal Click-Through Rate (CTR)?

more than 5%

more than 2%

less than 1%

NEW QUESTION 26
When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar’s reminder and registration emails.

True

False

NEW QUESTION 27
What must be created in order to send an autoresponder?

Test email

One-to-one email

Email template

List email

NEW QUESTION 28
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

Setting how many prospects are allowed to match the repeating automation rule

Setting a date for when prospects can no longer match the repeating automation rule

Setting how many days must pass before a prospect can match the repeating automation rule

Setting the number of times a prospect can match the repeating automation rule

NEW QUESTION 29
A user wants to increase a prospect’s score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

Engagement studio

Completion action

Custom redirect

Segmentation rule

NEW QUESTION 30
The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Automation settings

Scoring rules

Prospect’s Audits tab

Lifecycle report

NEW QUESTION 31
How could a visitor convert to a prospect?

Download an eBook

Open a Marketing Cloud Account Engagement email

Submit a Marketing Cloud Account Engagement form

Watch a video hosted in Wistia

NEW QUESTION 32
Which scenario would convert an anonymous visitor into an identified prospect?

Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record

Scanning the badge of someone who visited a booth at a recent event

Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler

Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce

NEW QUESTION 33
What type of fields are not supported by the Marketing Cloud Account Engagement sync?

Record Type fields

Formula fields

Number fields

Geolocation fields

Text Area (rich) fields

NEW QUESTION 34
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

Marketing Cloud Account Engagement landing page without a form

Marketing Cloud Account Engagement form

Marketing Cloud Account Engagement form handler

Third party form

NEW QUESTION 35
An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?

Marketing Cloud Account Engagement form

Marketing Cloud Account Engagement tacking code

Page actions

Custom redirects